September 27, 2017

It is entirely possible that you are an innovative and progressive thinking entrepreneur ad therefore, your business is capable of providing customers with the most unique and revolutionary of products. You may also be willing to redefine the entire concept of great customer service. However there is one factor that can make a huge difference to the brand image that can heavily influence their relationship with you. That is colour. If the colours that you have chosen for your brand are not attractive enough or give out the wrong message, your customer base will not be a growing one. Here are some ways in which you can identify the right colours for your brand.

Figure out the correct demographics for your audience

Know what the psychology of your customers work like. Next understand the demographics that define the parameters of your target market. For example, if your ecommerce website design is done in colours like pink and luminous green and you sell tech gadgets, the actual clientele will not visit you. However, if you use the same colours for a mother and baby store, you will be a huge hit. In the same way a law firm can use colours like grey and black and blue to convey the professionalism and austerity that that particular clientele would expect. Make sure that you choose the right colours before anything else.

Follow the 60-30-10 rule

If your ecommerce web design in Singapore has been done by somebody who is well qualified and experienced, they will advise you to adopt the 60-30-10 rule. This effectively means that you can select three really good colours that suit your business profile and use it in different percentages of 60, 30 and 10 throughout the platform. This gives out a very good and professional vibe to the potential customer.

Take a long look at your competitors

You first need to know about your online branding. For this, study the digital media platforms of your competitors. Look at the various details such as the layout, colours, designs and the content that they have used and how they have used it to their advantage. You can actually stay within the parameters that have been preconceived for the line of business that you are in or you can be a little daring and go outside the norms and create your own statement. All you need to know is hire the right professional to handle your digital media or study really hard about all aspects that you need to know if you are doing this yourself. Even if you will be hiring somebody, it will still be good for you to know what you are getting into.